So writing is my bread and butter (or bara a menyn), it’s the first stage of any campaign for me. It’s not just coming up with one tagline or slogan, it sets the tone and, more importantly, the story for every piece of content that follows.
These days, lots of people put their faith in ChatGPT to write a little copy now and again, but relying on it completely means you’re missing the point of advertising.
Finding a relatable human truth that nobody had identified before (something wonderfully obvious usually). Then, using it to base an entire creative story around that not just tells your audience what you offer, but makes that actually feel something about your brand.
Done well, it’s nothing short of magic – and no one knows magic like us, being from the land of druids and dragons.
Long-form & short-form copywriting (blogs, websites, ads)
Whether you’re in dire need of detailed blogs and landing pages, or you fancy punchy ad copy and one-liners — I’m your man to craft content that informs, inspires, and drives action.
Don’t just take my word for it, take a few. Here are some long-form pieces that I am most proud of.
Here’s a page that creatively explains the Act Now. Not in a Minute campaign for Adenydd, my freelance South Wales charity client:
But if you’re looking for more technical pieces, here are a few of the many you can find amongst the accounting tool CountingUp’s set of helpful articles. I completed these during my time at Content Marketing Agency Copy House:
- What is brand storytelling?
- How to overcome marketing challenges as a small business
- Top 5 books for self-employed writers
- Four P’s of modern marketing management
I write with both people and search engines in mind (keep them robos happy). My SEO content is structured to improve visibility while staying authentic and on-brand.
Email marketing (Mailchimp, MailerLite, etc.)
I design and write email campaigns that land—literally and emotionally. Whether you use Mailchimp or other tools, I’ve got the flow and formatting covered.
Social media content planning and scripting
I create thumb-stopping posts, stories, carousels, and Reels scripts tailored to your audience and tone of voice—planned to build consistency and engagement.
Video scriptwriting and captions
I write video scripts that feel natural and purposeful—whether for TikToks, brand explainers, or storytelling content. I also craft accessible, attention-grabbing captions.
Tone of voice development
Need help defining how your brand speaks? I develop clear tone of voice guidelines that reflect your values, build trust, and create consistency across all channels.
