I don’t have to convince you how important design is in our world, but I do have to get you to realise that I can do it. Like any creative’s origin story, I spent too much time daydreaming or drawing than getting good at maths.
Technology was really supposed to stop at calculators and leave the fun stuff for us, but today it’s straightforward enough for anyone to use a Canva template or ask AI for an image, which makes design more accessible than it’s ever been.
So why’d you need me to bother? Great question, but the truth is that art direction is far more than images.
Sometimes, creative people make irrational and emotional choices based on nothing that can be logically expressed. Despite the lack of measured reasoning, not only does it work, but it connects meaningfully to other irrational creatures called humans.
That’s what AI can never replicate: it conforms to whatever has been asked of it before. Without getting too philosophical, art needs a soul, and your audience will eventually see through a brand without one.
Brand asset creation and creative direction
So, if you need help building your brand’s visual language. I can design essential brand assets and guide creative decisions to ensure everything aligns with your identity.
Brands that do this well manage to transition beyond whatever product or service they offer into a part of their audience’s lifestyle. So they become as essential to their daily lives as the way they dress or the music they listen to.
So, whether you need a logo or visual guidelines, we can work together on creating something that tells your story.
Social media post design (Reels, carousels, stories)
A lot of businesses get stuck when it comes to the minefield of social media; most fall into the expectation of overnight success and get disappointed if they don’t go viral.
The truth is, most businesses do not need to go viral to still turn social media into a key component of their customer acquisition. If you can design something professional, trustworthy that connects with people in your audience – all you need is consistant growth.
If you’re seeing 100% growth in viewership quarter after quarter, keeping that going is far more sustainable (and useful) than giving up after you didn’t go viral in a month.
But to make it happen, it’s got to look good and portray everything your audience needs to see to be interested.
Canva/Adobe designs for social, email, events, reports
I love to create polished, on-brand designs on Canva or Adobe Illustrator/Photoshop that elevate your content — whether it’s for a newsletter, social post, event promo or report summary.
Visual storytelling (e.g. concepting campaign visuals or moodboards)
From campaign visuals to moodboards and photo direction, I help shape visual narratives that tell your story in a cohesive and compelling way.
UGC-style content creation for TikTok/Instagram
I create authentic, relatable videos in a native, mobile-first style—perfect for brands who want to connect with real people through real content.
Photo & Video Editing
Edits, colour correction, captions, cuts, and transitions for your content— ready to post, fast.
